What We Do

Reverb conducts grassroots outreach and engages music fans online and in concert while simultaneously greening musicians' tours.

In addition to our educational outreach and greening with artists, Reverb works to move forward the sustainable practices of a number of businesses in the music industry including venues, record labels, and radio stations.

Below is an example of some of the fan outreach and greening that Reverb brings to a tour. Each tour is unique and can include any or all of these elements.

fan education & outreach

  • Eco-Village | Festival-like village at each show, with environmental displays and activities to educate and engage fans
  • Non-Profit Groups | National and local environmental organizations hosted at each Eco-Village
  • Fan Carbon Offset Program | Allows fans to offset their carbon footprint at the show
  • Volunteers | Reverb volunteers present at each show to promote the carbon offset program and encourage fans to participate in Eco-Village activities
  • Eco-Concert Program | Takeaway for fans describing green initiatives of the tour and offering simple calls to action
  • Jumbotron Slideshow | Played before the show and during set breaks with eco-trivia, tour greening information, and text messaging campaigns
  • Greening Website | Custom artist-specific site outlining all greening elements taken on tour and featuring resources and calls to action for fans
  • Online Carpooling | Resource for fans looking to carpool to and from shows, featuring tour-specific community groups



greening elements

  • On-Site Coordinator | Reverb staffer included in the tour’s crew to execute and oversee all greening elements
  • Green Rider & Venue Advance | Custom rider creation and advancement of greening requests at each venue
  • Biodiesel Fueling Coordination | Working with production team and drivers to arrange biodiesel fuelings from local and sustainable stock
  • Waste Reduction & Recycling | Assistance with with large-scale waste reduction and recycling initiatives
  • Hospitality & Catering | Coordination of eco-friendly choices backstage including locally sourced organic food, green cleaning supplies, etc.
  • Carbon Offsets | Calculation and neutralization of carbon emissions created on tour