Who We Are

We're a varied and eclectic bunch here at Reverb, with diverse backgrounds in both the music and environmental fields. In addition to 7 full time office staff, Reverb also employs contractors, tour staff, and interns.

Lauren Sullivan
Director & Co-Founder

In the spring of 2004, Lauren, with the help of some friends, proceeded to chase the Barenaked Ladies’/Alanis Morissette “Au Naturale” tour back and forth across the country… and so Reverb’s days of green touring and education began. Today Lauren works on many of the organizational elements that keep Reverb chugging: financial oversight and development, governance and legal, with some biodiesel coordination thrown in.

Lauren earned a B.A. in Social Psychology and Spanish from Tufts University and an M.S. in Environmental Education from the Audubon Expedition Institute at Lesley University. Lauren has worked as a campaigner with the Rainforest Action Network in San Francisco, and in Brooklyn, NY with Partnerships for Parks helping communities to advocate for and reclaim their parks, gardens and green spaces.

Outside of the office, Lauren enjoys whoopie pies, kayaking, and brushing up on her Spanish. She is Mom to her wonderful kids, Sloan and Julian.

Adam Gardner
Director & Co-Founder

Adam keeps himself busy with two full-time jobs: Guster guitarist and Reverb Co-Director. Pre-Reverb, he lamented the fact that despite living an earth-friendly lifestyle at home, his band's tours left a big not-so-eco-friendly footprint. He knew many other artists felt the same way, so he reached out to his friends and peers in the music world and found resources (thanks Bonnie Raitt!) and guinea pigs (thanks Barenaked Ladies!) as Reverb figured out how to make touring – and the music industry in general – greener.

As the Reverb "music guy," Adam spends much of his time working with bands, managers, and various entities in the music industry. He also tends to talk a lot; he recently had the honor of testifying to Congress about sustainable biodiesel, and was a keynote speaker at Powershift '09.

Adam grew up in New Jersey in "the garden part of the Garden State," exploring the woods and discovering what he was sure were ancient arrowheads. He left home for Tufts University, earning a B.S. in Psychology and thinking it didn't really matter which college he went to, only to meet both his wife and fellow band mates there.

Joshua Glasheen
Manager, Touring

Josh is Reverb's Manager of Tours, and oversees Reverb's presence out on the road. He joined the team in 2006, and since then has been on the road with the likes of Jack Johnson, Dave Matthews Band, John Mayer, Barenaked Ladies, and Phish.

Prior to entering the world of music and environmental education, Josh earned his B.A. in Political Science from American University in Washington, D.C. and worked as a political campaign operative on State, congressional and Presidential campaigns. He currently resides in Massachusetts, which means he spends a lot of time on the phone with Reverb headquarters in Portland.

Off the road Josh enjoys a good day of skiing, and mint chocolate chip ice cream.

Brian Allenby
General Manager

Brian is the General Manager of Reverb. From day-to-day management of Reverb’s operations, including tours, events and industry relations, to overseeing print and web media, Brian enjoys a busy, dynamic role at Reverb.

Prior to joining Reverb in 2007, Brian worked in both the music and environmental fields. After receiving his B.A. in Political Science from American University in Washington, D.C., Brian promoted and produced concerts in Charlottesville, VA. After a move back to his home state of Vermont, he transitioned to the environmental realm where he worked for NativeEnergy, a national leader in the renewable energy and carbon offset market.

When he escapes the office, Brian enjoys spending time with his wife Sarah, staying up to date on new technology, and hopes to one day learn to play the pedal steel.

Lara Seaver
Sponsorship & Online Outreach Specialist

Lara works with Reverb's sponsors, online efforts and interns. She's probably the one replying to your tweet, while answering the phone and balancing a cup of tea.

Lara came to Reverb after a dozen years in the radio industry. She hosted a morning radio show for 3 years (on a carbon neutral station!), put on events of all sizes and managed promotions for 8 stations. Lara grew up in Massachusetts and came to Maine to attend Bowdoin College ... she fell in love and she's still here!

Outside of Reverb, Lara spends most of her time exploring the world with her two young daughters, Dagny and Maisy, and her husband, Dan. As a family, they love live music, the outdoors, watching Food Network, and messy arts and crafts.

Tanner Watt
Sponsorship, Education & Outreach Specialist

Before coming to Reverb, Tanner worked in both the alternative fuels and music industries. He received degrees in Public Relations and Photography from Northern Arizona University, then worked for the Apple Computers Sales and Marketing team and as a private contractor specializing in event production and audio/video solutions. From videography and audio mastering to operating a water camera for big wave surfing events at Peahi, Maui, to producing concert events for Willie Nelson, Alanis Morrisette and more... Tanner's experience is incredibly diverse. Most recently, he was the Associate Director of the Sustainable Biodiesel Alliance. Tanner considers himself a problem solver and a fire fighter, and is at his best in high stress situations.


Since coming to Maine, Tanner spends his time exploring New England with his wife, Shauna and his sons Donovan and Waylon. They are all strong believers that 'Life is an Adventure' and plan to continue experiencing all that this beautiful planet has to offer. Tanner is considering changing his name to "Elvis Danger Watt."


Keely Gerhold
Tour Greening Logistics and Office Operations Coordinator
Keely is a multi-tasker extraordinaire as she oversees Reverb’s volunteer program, provides educational outreach and tour support, handles greening logistics, and keeps the office in tip top shape. She is thrilled to be working for Reverb and loves the many hats she’s able to wear within the organization. She is also looking forward to Portland’s foodiness and eating as much lobster as possible.

Before joining Reverb at the start of 2012, Keely was enjoying the music industry as HeadCount’s Summer 2011 Festival Coordinator, a HeadCount Team Leader in San Francisco and New York City, and a Music Outreach Program volunteer with Surfrider Foundation’s San Francisco Chapter. She received her BA in English from the University of Minnesota with a focus in Environmental Science, Policy and Management.

A farm girl and South Dakota native, Keely enjoys frolicking in the grass and naming calves after former Chicago Bulls players (aka Michael Jordan and Scottie Pippin). She loves live music (especially festivals), traveling extensively, the beach, bookstores, sports, Chelsea Football Club, alliteration, trees, NYC, all things Minnesota, and her fabulous family and friends.

Kristin Verbeeren
Onsite Tour Coordinator

Kristin has passionately been involved with Reverb since 2009. She has worked with some great bands including The Fray, Guster, Ben Harper and Jack Johnson. Her favorite part of the job is reaching out and connecting with thousands fans and dedicated volunteers about environmental issues. Most recently, she feels lucky to have worked with over 800 volunteers on the Jack Johnson To The Sea tour!

Kristin is originally from Chicago, but spends most of the year on the road. She is an avid foodie, a lover of travel, and a complete book worm.


Chris Mendosa
Onsite Tour Coordinator

Chris’s love of live music brought him to Reverb, as the onsite coordinator for the John Mayer Summer Tour in 2010, and Brett Dennen in 2011.

After graduating from Roanoke College with a B.A. in English Literature, Chris owned and operated his family's seafood restaurant, Scupperjack's, in Acton, MA, from 2001-2011. Chris has also worked as the production manager for The Microsoft University Tour. In his earlier days, Chris attended Lawrence Academy in Groton, MA, with fellow Reverb employee Josh Glasheen.

When he is not on the road, Chris lives in Concord, MA, and spends his free time surrounded by family and friends, trying out new restaurants and catching live music shows (especially the Grateful Dead!).