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Most music tours are anything but environmentally benign. Driving cross-country in a bus (or two), performing several shows a week under bright lights, plugging into a sound system, and only eating meals on the go on disposable plates can't be good for your carbon footprint.

That's why, in 2004, Guster frontman Adam Gardner and his wife, Lauren Sullivan, decided to figure out how to green a tour.

They founded Reverb,, a non-profit organization with two main goals: Help musicians tour in an environmentally sustainable way and educate fans through outreach while doing it.