Reverb News
Reverb recently launched Green Music Group, bringing together a coalition of artists, music industry leaders, and fans to promote widespread environmental action within the music community and beyond. To celebrate, we hosted a pre-Grammy cocktail party and jam session featuring GMG Founding Members Dave Matthews Band, Maroon 5, The Roots, and Guster. Please visit GreenMusicGroup.org to learn more. You can catch a video from the event and sign up to be a part of the GMG crew - and as a thank you, we're giving everyone who signs up a chance to win one of three autographed eco-friendly guitars. We're pleased to be teaming up with State Radio for the second time to implement several greening programs on their 2010 winter tour. Check out their greening site to learn more about how the band is going green, and how you can join in on their pre-show service projects. Reverb and Brandi Carlile are teaming up once again to help make The Give Up The Ghost Traveling Show a more environmentally friendly tour. Visit Brandi's Reverb page to see what the band is doing to be more green and how you can help make your concert-going more green as well! You can sign up to carpool with other Brandi fans, learn about merch items where the proceeds helping to offset carbon emissions, and much more. 2010 marks the fifth year of Reverb's annual Campus Consciousness Tour, which visits schools across the country incorporating a rock concert with greening programs and student outreach. This coming spring the tour will be going out twice, each with a different headlining artist. Tentatively scheduled for April 2010, one tour will feature singer/songwriter Ben Harper while the other will be headlined by rap/hip-hop artist Drake. Please visit www.CampusConsciousness.org in the coming weeks for more information. Want to support the tour? Make a donation by December 23, 2009, and your gift will be tripled. www.reverb.org/donate ABOUT THE CAMPUS CONSCIOUSNESS TOUR The music industry can be a dirty business for the environment. From buses to pyrotechnics to large amounts of waste generated from concert tours, bands produce tons of CO2 emissions. Can something be done? Check out Planet Green's "Focus Earth: Greening the Music Industry" piece for a look how how Reverb works with artists to green up the music industry.
Half rock tour, half environmental campaign, the Campus Consciousness Tour aims to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Founded by Reverb in 2006, past tours have featured Guster and O.A.R. In the past four years the tour has reached 64 schools, 317,000 students, and more than 160 campus organizations.
