Ok, so the term “green” has been thrown around a lot lately—perhaps to the point of where you roll your eyes into the back of your head. Or maybe you like the idea of lightening your concert event’s load on the planet in theory, but aren’t sure where to start the process or feel like it simply isn’t feasible. If this sounds familiar, then this document was made for you.

Please take a moment to download and peruse this report. We’ll walk you through some simple steps that will result in real and measurable benefits not only for the earth, but for your business as well. You read that right: you can improve your bottom line, increase fan satisfaction, and strengthen relationships with artists, all while doing better for the environment!

We understand the hurdles you face financially, contractually, time-wise and staffing-wise. Our goal is simply to help you get started down the path—it’s not an “all-or-nothing” proposition. And if you have already initiated some greening efforts, this may help you add a few more.

NACPA has partnered with the non-profit group Reverb to speak with various promoters and venue operators across the country to get a “lay of the land” as far as their interests, challenges and abilities to go green. In addition to the data collected in this process, Reverb has extensive experience in the live music industry: greening over 100 major tours and thousands of concert events including Jack Johnson, Coldplay, Dave Matthews Band, Drake, Arcade Fire, John Mayer, Maroon 5, Sheryl Crow, Phish, John Legend, the Honda Civic Tour and many more.

After gathering a rich and textured picture of the situation along with many great success stories from the field, Reverb is presenting the following suggestions to help encourage concert promoters and venues start down the path of green. We identified the top six areas of impact with simple solutions, specific examples of where the proposed solution has been shown to be effective, and a few resources to get you rolling.