A little background...

Guster was tired of calling their bus the "Earth-eater" and feeling badly about the effect their tours were having on the environment. They ran into a bunch of other bands on the road that felt the same way, but weren't sure what to do about it. In 2004, Guster's Adam Gardner and his environmentalist wife, Lauren Sullivan, started Reverb - a non profit organization dedicated to greening musicians' tours and engaging their fans to take action to protect the planet. Reverb staff travel as part of the tour and coordinate all greening efforts from fueling the fleets with biodiesel to sourcing food from local farmers to setting up an Eco-Village full of local non-profit partners and interactive activities for fans at the shows and much more.

Since its inception, Adam and Reverb have helped transform the touring practices of over 100 major tours including Dave Matthews Band, John Legend, Jack Johnson, Arcade Fire, Drake, John Mayer, Paramore, Coldplay, Phish, Sheryl Crow, Maroon 5 and many others. To date, Reverb has reduced over 190 million pounds of green house gasses, fueled over 500,000 gallons of sustainable biodiesel in touring fleets, hosted over 2,000 environmental groups in the Eco-Village and have reached over 13 million fans at concerts.







Guster's first major collaboration with Reverb was the launch of the Campus Consciousness Tour in 2006, bringing daytime environmental programming and activities onto college campuses culminating with a concert event. Partnering with national groups as well as giving support to the campus groups already doing good work at their schools, the Campus Consciousness Tour engaged students, faculty and administrators in a fun-loving atmosphere. Due to the success of the initial CCT, it continues to be an annual tour featuring not only Guster but other headliners including Ben Harper, Drake, O.A.R., and Passion Pit. Watch the Guster CCT video HERE.

In 2007, Adam was called to testify to Congress about biodiesel. Inspired by a meeting with Willie Nelson when Guster played Farm Aid, and a new Honorary Director of the Sustainable Biodiesel Alliance (along with Willie and Jack Johnson), Adam brought the concept of sustainably-produced, community-based biofuels to the White House. See his testimony HERE. Guster also worked with its then-label, Reprise records, to neutralize the carbon emissions associated with the band's entire album catalogue by supporting the development of new wind farm projects.

Most recently, Guster became a Founding Member of Green Music Group, a new coalition of musicians, industry leaders and music fans using their collective power to bring about widespread environmental change within the music industry and around the globe. In addition to setting environmental benchmarks for green tours, venues and labels, GMG invites music fans to be part of the "crew" and take action. The most recent Green Music Group Challenge consisted of a series of calls-to-action with prizes including tickets, music gear and a Honda Insight Hybrid car.


Guster continues to try to increase their efforts each time they go out on tour. Efforts include:

  • Waste reduction and recycling backstage
  • On-line carpooling service for concert goers
  • Sustainable B20 biodiesel used in tour bus and truck
  • Biodegradable and compostable catering products
  • Local and organic food backstage
  • Rechargeable batteries on stage
  • Reusable water bottles for band and crew to reduce plastic bottle waste
  • Eco-friendly merchandise
  • Non-toxic cleaners and post-consumer recycled bathroom tissue on tour buses
  • Calculating and neutralizing the carbon footprint from tour buses, trucks and venue energy use
  • Inviting local non-profit groups to table at shows