John Mayer's brand, AKOG (Another Kind of Green) was created from the belief that small steps toward environmental sustainability can effect widespread change when multiplied by a great number of participants.

To assist with the implementation of AKOG, John Mayer has enlisted the support of Reverb, an environmental non-profit founded in 2004 by Adam Gardner of Guster and his environmentalist wife, Lauren Sullivan. Deeply rooted within the music and environmental communities, Reverb educates and engages musicians and their fans to promote environmental sustainability.

AKOG has been present on the John Mayer 2007 Summer Tour as well as the 2008 Mayercraft Carrier Cruise and is excited to develop an expanded program for the Summer 2008 Tour. In addition to taking steps to green his own tour, John Mayer is encouraging you, his fans, to take small steps in your daily lives and would like to remind you that it's not all or nothing. By taking even one small first step toward environmental sustainability, you are making a powerful statement to the world.

In fact, through participation in the AKOG program, fans have already offset over 2,200 TONS of CO2 pollution, equal to not driving over 4.4 MILLION MILES OF DRIVING!

Join John Mayer in the fight against global warming and take your first step today.