FOR IMMEDIATE RELEASE:
JUNE 26, 2012

CONTACT:
Lara Seaver
lara(at)reverb.org

Reverb Awards Inaugural Green Grant

Roger Clyne and the Peacemakers to implement new environmental measures and fan outreach on current tour

PORTLAND, ME – Environmental non-profit Reverb is proud to announce Arizona’s Roger Clyne and the Peacemakers are the recipients of the first Green Grant.

Green Grants is a program developed by Reverb to work with bands that are touring on a smaller scale. Eligible bands tour nationally, have a significant fan base, and have demonstrated a commitment to environmentalism, but may not have the resources to implement all the sustainable measures they want. The grant includes both financial and personnel support to expand the bands’ greening efforts.

Reverb’s Green Grant to Roger Clyne and the Peacemakers includes:
- Increased recycling program (for fans and for the band)
- Carbon offsets for the tour (travel, venues, etc.)
- Carbon offset program for fans attending the shows
- BioDiesel coordination
- Compilation of local and organic food options for band and crew near each tour stop
- Reusable water bottles and coffee mugs to reduce disposables
- New website detailing all the band’s efforts
- Consultation and support from Reverb’s staff

These efforts will supplement and streamline the measures Roger Clyne and the Peacemakers have already implemented, including solar panels on their bus, biodiesel, reduced packaging and recycling.

“Often we work on large-scale tours. In an effort to bring to life Reverb’s mission to educate and activate musicians at all points in their career and reach new groups of fans, Reverb is launching the “Green Grants” program to amplify and shine a light on the greening and educational efforts that many smaller bands are so committed to, “ explained Reverb founder and Co-Director Lauren Sullivan. Her husband and fellow Reverb founder and Co-Director, Adam Gardner of Guster, added, “The inspiration came from our contest for Reverb’s 100th Tour event last year, where bands competed for Reverb’s services. After working with the winners, Carbon Leaf, we wanted to continue in that spirit.”

Roger Clyne, recipient of this grant, explains, “I've always been concerned about the impact our touring has on the environment. As a band we've done what we could to minimize this, and now this grant from Reverb allows us to expand upon that. We expect this to be our most Earth-friendly tour yet and plan to continue these measures on future tours. In addition, inviting our fans to participate amplifies the positive impact."

Green Grants is a project of Reverb, a 501(c)(3) non-profit founded by environmentalist Lauren Sullivan and her musician husband Adam Gardner of Guster.

Roger Clyne and the Peacemakers is an independent rock band based in Tempe, AZ, with 6 studio and 3 live albums released so far. Roger was also the frontman for the 90’s band The Refreshments.

Additional information is available at: Reverb.org and azpeacemakers.com

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