Based in Portland, Maine, Reverb is a 501(c)(3) non-profit organization that was founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. Reverb provides comprehensive, custom greening programs for music tours while conducting grassroots outreach and education with fans around the globe.
In addition to our greening work with bands and artists, Reverb also works to move forward the sustainable practices of music industry leaders, including venues, record labels, and radio stations.
We take a positive "work-with" approach and believe that being green is not all or nothing; many people doing some things will have more impact than some people doing everything. All of us can be active participants in protecting the environment and creating real, large-scale, and measurable change.
We have the opportunity to reach hundreds of thousands of music fans every year with a positive, uplifting message of environmental sustainability. These are just of few of the ways Reverb reaches audiences.
We work with each band or artist to create backstage greening programs with the aim of reducing the overall environmental impact of their tour.